Natural Notable
Mob Journal Volume 3 #1
Publication: Mob Journal
Photographer: Dasza Wasiak
Stylists: Claire Manor, Laura Toelle, Raegan Kennedy
Model: Aanandita Rajawat
Modeling Agency T
Hair: Isabella Isola
Makeup: Zhanel Yersauletova
I styled a fashion editorial shoot published in Mob Journal’s Volume 3 #1. For the editorial we did 8 different outfits with trends for Spring/Summer 2020. This shoot is inspired by Georgia O’Keeffe’s style. Throughout the photos the viewer sees a story of a small town country girl moving to New York. As she becomes more immersed in the city she gains courage and starts to take more risks with her style.
Concept
The outfits represent the masculine, black, classic trends seen on the Spring/Summer 2020 fashion week runways. Georgia O’Keeffe was known for her mix of Texan and New York style. To solidify our vision and concept for the shoot I created a few mood boards.
Outfit Mood Board
Pose Mood Board
Hair and Makeup Mood Board
Photos
The title is “Natural Notable,” the women in this series is all about fashion but only ever lived in a small town until recently. After she moves to New York she realizes how many risks she can take in such as large city. As the series progresses it starts as very modest and natural and becomes edgier. Here are photos of each individual outfit.
Outfit 1
Outfit 2
Outfit 3
Outfit 4
Outfit 5
Outfit 6
Outfit 7
Outfit 8
Mock Editorial Spread
I created a mock editorial spread in order to highlight the story the photos tell.